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Campus Campaign Fights Debt, Boosts Completion Rates

Published on January 29, 2013 by Peter Tomala

When students start school, their main goal is to graduate. Unfortunately, getting to this destination can sometimes take longer and cost more money than expected. Broadview University’s Layton campus is starting a program that will hopefully lead to less debt, faster graduation times and more students walking across the stage to receive their diplomas.

Enter the GOAL campaign.

GOAL is an acronym for “Graduate On Time At Layton.” We borrowed the idea from our sister campus in La Crosse, Wis.  It centers on the benefits of taking a full-time credit load.  Our GOAL at the Layton campus has always been to provide the best possible academic experience for our students, and the GOAL initiative is one way we are doing that.

Most students are aware that if they carry a higher credit load each quarter, they will get through their programs sooner.  But most don’t realize that another very important benefit of higher credit loads is that they also borrow significantly less in student loans than those who choose to go part-time. 

Further, there is evidence that suggests that students who carry a higher credit load do not drop out of school.  So, in essence, full-time equals 1) faster, 2) cheaper, and 3) smarter.

The GOAL program starts with our Admissions Department, who are adept at explaining the benefits of full-time status to new students.  GOAL is a central theme in both our Financial Aid and Education Departments as well. And all students are advised to take as many credits per quarter as they can manage. 

In order for the GOAL program to work, we have to make a change in our campus culture.  In Utah, as well as throughout the Intermountain West, there is a strong commitment to family, and anything that takes time away from family is almost always assigned a lesser priority.  We are convinced that, although full-time school cuts into family time in the short term, the long-term benefits are well worth it. 

Broadview University-Layton will continue to stress to all of our students, current as well as newly enrolled, that going to school part-time may be more convenient now, but in the long run, it has some pretty severe consequences.

Contributed by Campus Director, Randy Johnson

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