Think Before You Post
Published on March 4, 2013 by arothstein
Hardly a week goes by where the news doesn’t cover information about a major brand who could use some lessons in social media etiquette. Students in the internet marketing program at Broadview University are learning how to avoid these scenarios and use social media to its best advantage.
It seems that we’re barely into 2013, and Applebees has already taken heat for firing a waitress over a Facebook post, while an employee of British television channel HMV hijacked her company Twitter account and live-tweeted a mass-firing. We’re not here to pass judgement on companies who’ve faced social media humiliation, but to point out the fact that it’s high time for a lesson in how to act before you start Tweeting or penning Facebook posts. Given the fact that there are 1 billion active Facebook members, social networks could be among the best ways for your company to gain exposure. Here are some tips to ensure that the press you receive is always positive:
1. Ask yourself whether it’s relevant
The best case scenario associated with posting irrelevant information on major social channels is that you’ll simply be ignored. In the worst case, you could face offending fans and taking negative heat for a poor decision. Ensure that your content, video, image or link has mass appeal and minimal chances of offending anyone before you publish.
2. How often am I posting?
It’s no secret that social media moves pretty fast. There are over 200 million Tweets published each day, an amount of information that would have been staggering to consider just a few decades ago. However, there’s a fine line between posting often enough to stand out, and being a spammer. While best practices can vary widely between organizations, Ilya Pozin recommends in Forbes keeping it to around 3 posts daily.
3. Is it emotional?
Despite the fact that many lines between personal and professional information are becoming blurred in the digital age, it’s still essential to think before you post. Your company’s Twitter should never be the dumping ground for your bad day, even if it’s been unthinkably bad. Clients want to connect with your brand, not your personal life.
4. Will it make sense to most of your audience?
Vague booking is a term that could have only originated on the internet. It’s used to describe when a person posts statuses or comments that only make sense to a select group. Unfortunately, brands vague book too, and it can be alienating to followers who aren’t in that inner circle. Make sure your jokes, links and images are relevant to everyone who might be watching.
5. Did I Spell Check?
Prior to social media, it was much more difficult for brands to publish. Content was usually passed through an editor and printed before it was distributed. It’s both a blessing and a curse that thoughts can be communicated to a mass audience with the simple click of a button in the era of social media. Always double-check before you post, because typos can be embarrassing and unprofessional.
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