Getting Your App Into the Marketplace

Published on August 23, 2017 by arothstein

Portrait of smiling young Vietnamese software engineer with computer in background with code on screen

If you have a smartphone, chances are when you first activated it, you were in awe at the amount of apps available for download. The selection is nearly endless, from news and entertainment to productivity tools and productivity killers. And we love them. Nielsen reported nearly two-thirds of time spent on a mobile phones is on apps, and comScore predicted $77 million in mobile app revenue in 2017.

If you’ve come up with a concept for an app, either to sell directly to users or to create for client, you may find these tips useful for getting your app into the marketplace.

Conceptualize Your App

Products and services succeed when there’s a demand. Just like starting any new business, you  must consider the market. Does your practical, time-saving tool fill a significant need? Or is there enough interest in the game you’ve brainstormed? Is your idea timeless, or just in response to what could be a passing fad? Check out the top free and paid apps in the App Store and Google Play.

Develop and Test Your App

Once you have your idea, you can begin to build, design, and test. You must consider devices (and therefore screen sizes) and platforms. Apple’s iOS Dev Center offers sample code, documentation, forums, and tutorial videos. Android’s developer site does the same. These resources and will help you or your programming team meet specific platform requirements and best practices.

Distribute and Sell Your App

Where you sell your app is dictated largely by the operating system for which it was developed, likely Apple or Android. Each has its own main marketplace, as well as additional focused channels. Distribution also involves geography: in which countries will your app be available? Once you know where you’re selling, set up your merchant account(s) and familiarize yourself with rules and policies.

Pricing is a big factor, and there’s such a range, from a $.99 to upwards of $50. Or, maybe your app will be free to start, with a premium option. Former Apple developer Michael Jurewitz shared a four-part blog series on pricing apps. It includes considerations such as top-grossing categories and whether raising or lowering your app’s price will result in higher net profits.  Think about other ways to earn revenue, such as in-app purchases or ad hosting.

Market Your App

You need to captivate potential users. This starts with a logo and overall brand identity. Write a compelling, clear description and include vivid, relevant graphics. Think of other ways within your budget to market your app: videos, early user reviews, ads, press releases, your own content marketing. Since people rely on search within the app store, properly categorizing your app is important. It’s also important to communicate updates, bug fixes, and the like. Pay attention to reviews and mentions to stay on top of what users like—or don’t like. Even after launch, you’ll want to continue marketing your app, so get to know your users.

Selling your App to a Business

Maybe your end goal is to sell your app to a tech company. Web marketplaces such as Flippa allow you to do this. To sell your app, you’d post details about your business in a way that would appeal to investors and other companies. Remember: buyers are likely looking for good investments, so be sure to track your sales and user data and share your successes.


Above all, before you can get your app to market, your new product needs to appeal to an audience. Then, you need to develop a quality product, set the right price, and promote it properly so that it’s downloaded again and again.


If you’re interested in learning how to develop apps for Apple and Android, consider exploring Broadview University’s associate degree program in mobile application development.

[shareaholic app="share_buttons" id="27427430"]