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Making It Through College the Write Way

Published on March 5, 2013 by Tiffany Coleman

Submitted by Dan Gray, a student in the business program at Broadview University.

“The desire to write grows with writing.”- Desiderius Erasmus

When I started at Broadview University 18 months ago, I had no desire to become an exceptional writer, or even the motivation to improve my sub-par writing capabilities; this is why I enrolled in the business administration program. My belief was, to excel in business one must have an understanding of business concepts mixed with innovation and a mentality of constantly progressing; it never crossed my mind writing would play such a significant role in the business community.

business program, business communication

Dan was part of a team responsible for creating a marketing plan for a local entrepreneur. He used the business skills he has learned at Broadview University to make his presentation.

I experienced a major wake-up call my first quarter when instructors stressed the importance of writing and communication from a business standpoint. To make matters worse, the level of writing found in the textbooks left me overwhelmed and frustrated; I started to question my abilities and wondered how I would pass these courses.

Through the assistance from the instructors and their harsh criticism of my papers, my writing gradually began to improve. Not only was my writing more legible, I began using business terminology which gave my papers a professional tone.

This progression was met with both reward and greater expectations. Without realizing, my improved writing skills starting taking a positive impact on my professional career. My written communications with business associates enhanced, which led to more opportunities and more respect.

The professional tone I have exhibited allows me to portray the image of a successful business individual who understands and operates within the business world.  This image brings attention to me and the company in which I am employed and as a result has contributed to the recognition and expansion of our brand.

“With great power comes great responsibility.” I can now see the power writing possesses, and how much influence it has on the business world. Writing isn’t a skill which is learned and forgotten about; it is a constant progression which requires constant improvement. Writing has the ability to change the way we communicate in a business setting and has the power to influence major decisions.

I would encourage any student, and professional-minded individuals, to enroll in writing courses and constantly strive to improve their writing capabilities. A good writer is rare to come by and will always find employment. As Moliere once said, “Writing is like prostitution. First you do it for love, and then for a few close friends, and then for money.”

This blog post is part of a hands-on learning project for the Consumer Behavior class at Broadview University-Boise. Seven students total will write about their personal college experiences and share them with the world. Read more about the project here.

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