Survival 101: Students Give Secrets to Success
Published on February 7, 2013 by Staff Writer
(MERIDIAN) Seven students at Broadview University are doing a lot more than opening books. They are about to open the doors to their lives as college students so that everyone can see inside. As part of a hands-on learning opportunity for their Consumer Behavior class, the business degree program students will take what they are learning about marketing and put it to practical, everyday use. For the next two months, they will each write a story about their unique experiences as a student and then share them with the rest of the world.
The seven students come from all walks of life. Like most students, they each face challenges and offer different perspectives of college life. They are working closely with the campus’s community manager to find topics they can speak to that will help other students in their journeys through education.
“It is going to be interesting to see them learn the process of telling their own stories,” Tiffany Coleman, the campus’s community manager, said. “I cannot think of a better way to tell stories about learning and surviving school than through a student’s eyes.”
Regardless of profession, people use marketing techniques every day. When applying for a job, a resume and cover letter tell prospective employers what a person can do for them and what makes that person unique. Even social media outlets such as Facebook, LinkedIn and Twitter are all avenues that are used for marketing. Another part of this project will be for the students to learn how to properly use these outlets in the business world.
Along with the writing and editing process, some of the techniques the students will learn are search engine optimization and the importance of keyword usage. One student said he was not all that excited about the project until he found out that what he will learn ties directly into his current job.
“My father and I own a landscaping company,” he said. “I do some blogging, but it’s not very good. I also do some work on Facebook, so it will be great to put this practical experience to work.”
The students’ stories will be posted here on the Broadview University-Boise blog. Some of the topics include: time management tips, how a study buddy can save your life, and why business communications class is the best investment a student can ever make.
To round out their classroom learning, the students will also visit a local television station. They will meet with upper-level managers at KIVI-TV Channel 6 to learn more about the marketing industry.